It should come as no surprise to anyone that I love social media. I fully understand it’s flaws but I also see it’s potential at democratizing access to education and information. My Instagram account has always been about sharing my life, but I wanted to see if I could go beyond that and become a creator. So let’s dive into this topic!
Why I want to become a creator?
- To be able to understand the creator lifecycle,
- To be able to understand the tools in the creator economy,
- To be able to influence the creator economy by knowing both sides of the business – demand and supply,
- Learn skills that can be used in my personal life as well – marketing, influence, negotiation.
- To be able to see someone like me succeed in this space – brown, short, not skinny.
- To be able to build a side income.
What does success mean to me as a creator?
Short term (2021)
- Have 10,000 followers on TikTok by end of 2021.
- Be a part of the TikTok creator fund
- Income – Be able to afford the equipment I need to take my creator content to the next level.
- Phone, phone tripod
- Personal macbook
- Macbook accessories
- LinkTree and other subscriptions
Longer term (2022 and beyond)
- Get sponsorships
- Have a course based on my TikTok content
- Have a paid subscription newsletter with content
What kind of content will I be creating?
I will be creating the following types of content:
- Food – this is both food I ate outside and food I cooked at home
- Travel – this is travel both inside and outside the Bay Area.
- Reading recommendations – this will be in an attempt to take people to the Nano Bookcast.
- Product Management – probably the most niche category here, but I will be creating content around PM as well.
- House stuff and Organization – this is the kind of the content I enjoy watching so why not create this kind of content as well?