It should come as no surprise to anyone that I love social media. I fully understand it’s flaws but I also see it’s potential at democratizing access to education and information. My Instagram account has always been about sharing my life, but I wanted to see if I could go beyond that and become a creator. So let’s dive into this topic!

Why I want to become a creator?

• To be able to understand the creator lifecycle,
• To be able to understand the tools in the creator economy,
• To be able to influence the creator economy by knowing both sides of the business – demand and supply,
• Learn skills that can be used in my personal life as well – marketing, influence, negotiation.
• To be able to see someone like me succeed in this space – brown, short, not skinny.
• To be able to build a side income.

What does success mean to me as a creator?

Short term (2021)

• Have 10,000 followers on TikTok by end of 2021.
• Be a part of the TikTok creator fund
• Income – Be able to afford the equipment I need to take my creator content to the next level.
  • Camera
  • Mic
  • Phone, phone tripod
  • Lights
  • Personal macbook
  • Macbook accessories
  • LinkTree and other subscriptions

Longer term (2022 and beyond)

• Get sponsorships
• Have a course based on my TikTok content
• Have a paid subscription newsletter with content

What kind of content will I be creating?

I will be creating the following types of content:

• Food – this is both food I ate outside and food I cooked at home
• Travel – this is travel both inside and outside the Bay Area.
• Reading recommendations – this will be in an attempt to take people to the Nano Bookcast.
• Product Management – probably the most niche category here, but I will be creating content around PM as well.
• House stuff and Organization – this is the kind of the content I enjoy watching so why not create this kind of content as well?