Before I recap the lessons I have learnt so far, let’s take a look at my stats so far!
|Date||Followers||Likes||Number of videos|
|August 30, 2021||8||7||2|
|September 11, 2021||13||93||9|
|October 8, 2021||24||227||28|
|October 30, 2021||43||284||36|
|April 24, 2022||173||1123||155|
- I have one video (which is a shopping haul) that is my shortest video and also is fashion content (I tagged a brand in this video).
- The same video was also my most popular video to date with over 2700 views and39 likes.
- 55.9% female and 44.1% male
- 73% of my viewers are in the US
- I had my first drop in followers between March 19-21.
- Mention brands instead of tagging them when possible.
- My shopping content has done the best so far! It mentioned a brand and had the tags #shopping #haul #brandname
- My book content does the best! It does even better than my PM content (which is more of a niche).
- Short content performs much better than long content – my average view time is no longer than 6 seconds
Things to try
- Ask myself the following questions:
- Does having a niche increase my engagement chances?
- Are certain verticals better than others?
- What is more meaningful when looking to make TikTok a side hustle? Views? Shares? Likes? Follower count?
- Try a voiceover even during my food and travel montages.
- Try dabbling in more haul and shopping content