1 year on Tiktok

August 30, 2022 marks my one year anniversary on Tiktok so let's do a retrospective!

Statistics

Before I recap the lessons I have learnt so far, let’s take a look at my stats so far!

Date Followers Likes Number of videos August 30, 2021 8 7 2 September 11, 2021 13 93 9 October 8, 2021 24 227 28 October 30, 2021 43 284 36 April 24, 2022 173 1123 155 August 20, 2022 236 2185 (600 bought) = 1585 229

TikTok profile Statistics

Analysis

• Most recently my wedding invite video has done the best with 1435 views and 82 likes.

• I have 7 videos with more than 1000 organic views.

• I have 6 videos where I bought 1000 views and 100 likes each.

Follower demographics

• 58.2% female and 41.8% male (My following has started skewing more female)

• 78% of my viewers are in the US.

PR haul

I am now consistently getting Advanced copies from Riverhead Books to review online. I have also been engaging with the account by commenting on their posts and mentioning them in my posts as well.

Lessons learnt

• My shopping content has done the best so far! It mentioned a brand and had the tags #shopping #haul #brandname

• Smaller brands engage with your content when you mention or tag them in your content.

• My book content is not doing well more recently this is specially true if I am doing the voice over.

• Very few people watch my full videos still!

Things to try

• Ask myself the following questions:

  • Does having a niche increase my engagement chances?

  • Are certain verticals better than others?

  • I have accumulated 236 followers in a year. That is <1 follower per day. How do I go from this to gaining 5 followers a day? 10 followers a day?

• Try a voiceover even during my food and travel montages.

• Try dabbling in more haul and shopping content

• Can I get on more brands' PR list?

  • Make a media packet

  • Which brands do I want to work with in my first year? Reach out to those brands.

  • Reach out to PR agencies.